Public Relations Ethics in Public Relations 2

Question 1

What does the FTC require when a blogger or social media influencer promotes a product in the US?

Accepted Answer

They must disclose their material relationship with the brand

Answer

They must register with the FTC before posting any promotional content

Answer

They must only post positive reviews to comply with endorsement standards

Answer

They must submit all posts for FTC review and approval first

Question 2

A PR practitioner discovers their client is engaged in illegal activity. What does the PRSA Code of Ethics advise?

Accepted Answer

Counsel the client to stop and consider resigning if they refuse to comply

Answer

Cover up the activity to protect the client relationship

Answer

Immediately alert law enforcement without informing the client

Answer

Issue a press release denying all knowledge of the situation

Question 3

What is 'greenwashing' in the context of PR ethics?

Accepted Answer

Making false or misleading environmental claims to appear more eco-friendly

Answer

Funding environmental cleanup projects as part of a CSR program

Answer

Hiring certified environmental consultants to develop green PR campaigns

Answer

Using green color schemes in brand marketing and communications materials

Question 4

Which practice violates the PRSA Code of Ethics by corrupting the information channels of the media?

Accepted Answer

Paying journalists directly for favorable news coverage

Answer

Issuing a detailed and factual press release

Answer

Hosting a media conference with open Q&A

Answer

Promptly responding to all media inquiries

Question 5

What is a 'front group' in terms of PR ethics violations?

Accepted Answer

An organization that appears independent but is secretly funded by a hidden special interest

Answer

A PR firm's senior management team that manages client relationships

Answer

The first response team activated during a PR crisis situation

Answer

A group of trained spokespeople who publicly represent a client organization

Question 6

In whistleblower situations, what is a PR practitioner's primary ethical responsibility?

Accepted Answer

Balance loyalty to employer with the obligation to protect the public interest

Answer

Always side with the organization to protect the employer relationship

Answer

Keep all internal information strictly confidential regardless of its nature

Answer

Immediately publicize all whistleblower claims to the media

Question 7

Simultaneously representing two directly competing clients in the same industry creates what type of ethical problem?

Accepted Answer

Conflict of interest

Answer

Full service representation

Answer

Dual representation

Answer

Competitive representation