Public Relations Strategic PR Planning

Question 1

In the RACE PR planning model, what does 'R' stand for?

Accepted Answer

Research

Answer

Reach

Answer

Results

Answer

Reputation

Question 2

A SWOT analysis in PR strategic planning examines:

Accepted Answer

Strengths, Weaknesses, Opportunities, and Threats

Answer

Strategy, Writing, Outreach, and Tactics

Answer

Stakeholders, Workflow, Objectives, and Timelines

Answer

Social media, Website, Outreach, and Targeting

Question 3

What distinguishes a PR 'goal' from a PR 'objective'?

Accepted Answer

Goals are broad aspirational outcomes; objectives are specific, measurable milestones

Answer

Goals are short-term; objectives are long-term

Answer

Goals apply to media relations; objectives apply to social media

Answer

Goals are set by clients; objectives are set by PR agencies

Question 4

The 'two-way symmetrical' model of PR, developed by James Grunig, is characterized by:

Accepted Answer

Mutual dialogue and balanced communication between organization and publics

Answer

One-way information distribution from organization to audiences

Answer

Persuasive messaging designed to change public opinion

Answer

Asymmetrical information flow favoring the organization

Question 5

In PR, 'primary research' refers to:

Accepted Answer

Original data collected specifically for the current PR program

Answer

Academic articles and published industry reports

Answer

Competitor press coverage analysis

Answer

Historical communication audits

Question 6

What does 'stakeholder mapping' help PR professionals accomplish?

Accepted Answer

Identify and prioritize key audiences based on their influence and interest

Answer

Track media coverage across different platforms

Answer

Map the geographic reach of a PR campaign

Answer

Assign tasks to team members in a PR agency