Press Releases Press Release Media Relations and Pitching 2

Question 1

What is a wire service in the context of press release distribution?

Accepted Answer

A service that electronically distributes press releases to media outlets simultaneously

Answer

Wire services like PR Newswire and Business Wire electronically distribute press releases to thousands of media outlets simultaneously.

Question 2

What does offering a journalist an 'exclusive' on a story mean?

Accepted Answer

Giving one journalist or outlet the right to publish the story before anyone else

Answer

An exclusive gives a single journalist or media outlet the right to break the story first, in exchange for guaranteed coverage.

Question 3

What is typically included in a media kit?

Accepted Answer

A collection of materials including press releases, bios, images, and background info

Answer

A media kit is a comprehensive package that gives journalists everything they need to cover a story, including background documents, images, and key facts.

Question 4

When is the appropriate time to follow up after sending a press release?

Accepted Answer

After one to three business days if no response has been received

Answer

Waiting one to three business days before following up is standard practice, giving journalists time to read the release without feeling pressured.

Question 5

What does 'on background' mean in media relations?

Accepted Answer

Information that can inform a story but cannot be directly quoted or attributed

Answer

'On background' means the information can be used in reporting but cannot be directly quoted or attributed to the named source.

Press Releases Practice Test

Press Releases Practice Test

Press Releases Press Release Media Relations and Pitching 2