Press Releases Press Release Distribution

Question 1

What is a wire service in the context of press release distribution?

Accepted Answer

A service that distributes press releases to media outlets simultaneously

Answer

A telephone hotline for journalists

Answer

An email newsletter

Answer

A social media scheduling tool

Question 2

Which factor is MOST important when selecting a distribution list for a press release?

Accepted Answer

Targeting relevant journalists and publications

Answer

Sending to as many contacts as possible

Answer

Always using the same list

Answer

Focusing only on international outlets

Question 3

What is an embargo in press release distribution?

Accepted Answer

An agreement to delay publication until a specified date/time

Answer

A restriction on sending to foreign media

Answer

A legal block on all distribution

Answer

A fee for premium placement

Question 4

What does 'for immediate release' mean on a press release?

Accepted Answer

Journalists may publish the information as soon as they receive it

Answer

The release is classified

Answer

The release is only for internal use

Answer

The company will follow up in 24 hours

Question 5

Which day of the week is generally considered best for distributing a press release for maximum media pickup?

Accepted Answer

Tuesday, Wednesday, or Thursday morning

Answer

Friday afternoon

Answer

Saturday morning

Answer

Sunday evening

Question 6

What is a 'media kit' in relation to press releases?

Accepted Answer

A package of materials including a press release, bios, and images for journalists

Answer

A folder of promotional freebies

Answer

A subscription to a wire service

Answer

A list of all company employees