Free Introduction to Press Release Question and Answers

Question 1

What details should a boilerplate contain?

Accepted Answer

All of the above

Answer

Location of the company

Answer

Contact information including website

Answer

Key facts about the company

Question 2

In a press release, quotation marks should be:

Accepted Answer

From the most relevantly authoritative person in the company

Answer

From the CEO

Answer

From as many people in the company as you can get on the record

Answer

From the head of Marketing

Question 3

What does an SEO press release serve as?

Accepted Answer

To drive online traffic to another location such as a website, registration page or a blog post

Answer

To get retweets on twitter

Answer

To get likes on Facebook

Answer

All of the above

Question 4

An effective press release should be distributed to:

Accepted Answer

All of the above

Answer

Print and television media

Answer

Bloggers

Answer

Social networks

Question 5

What three things make up a press release?

Accepted Answer

Headline, Body, Contact Information

Answer

Headlines, sales, call to action

Answer

Headline, Facebook page, email address

Answer

Headlines, website links, twitter feed

Question 6

What is the most effective technique to release a press release?

Accepted Answer

To a highly targeted group of journalist with interest in subject matter

Answer

To all contacts in email list

Answer

Via facsimile

Answer

None of the above

Question 7

The following information should appear in the subject line of an email news release:

Accepted Answer

The press release headline

Answer

The subject line should be left blank

Answer

The words "BREAKING NEWS" in all caps

Answer

The email of the press release author