Press Releases Press Release Media Relations and Pitching 2

Question 1

What is a wire service in the context of press release distribution?

Accepted Answer

A service that electronically distributes press releases to media outlets simultaneously

Answer

A direct phone line between PR agencies and newsrooms

Answer

A subscription service that curates press releases for individual journalists

Answer

A legal service that verifies the accuracy of press release content

Question 2

What does offering a journalist an 'exclusive' on a story mean?

Accepted Answer

Giving one journalist or outlet the right to publish the story before anyone else

Answer

Providing the story only to paid media subscribers

Answer

Restricting the story to local media outlets only

Answer

Sharing the story with all media outlets at the exact same time

Question 3

What is typically included in a media kit?

Accepted Answer

A collection of materials including press releases, bios, images, and background info

Answer

Only the press release and company logo

Answer

A list of embargoed stories planned for the upcoming quarter

Answer

Contact details for the company's legal and compliance teams

Question 4

When is the appropriate time to follow up after sending a press release?

Accepted Answer

After one to three business days if no response has been received

Answer

The same day, within one hour of sending

Answer

Two weeks later, only if the story has not been published

Answer

Immediately, with a phone call before the email is even read

Question 5

What does 'on background' mean in media relations?

Accepted Answer

Information that can inform a story but cannot be directly quoted or attributed

Answer

Information that can be quoted and fully attributed to the source

Answer

Information that is entirely off the record and cannot be used in any form

Answer

Background research that the journalist conducts independently

Question 6

What is the purpose of the boilerplate section in a press release?

Accepted Answer

To give standardized background information about the company at the end of the release

Answer

To provide the main news announcement at the top of the release

Answer

To list the journalist's contact information for follow-up

Answer

To include legal disclaimers required by regulatory agencies

Question 7

Which element makes a news story 'timely' for press release purposes?

Accepted Answer

The story is connected to recent events, current trends, or breaking news

Answer

The story references well-documented historical events

Answer

The story has been covered by multiple outlets in previous years

Answer

The story features interviews with well-known celebrities