Free Press Release Trivia Question and Answers

Question 1

The heading of a press release should:

Accepted Answer

Engage the reader and encourage them to read further.

Answer

Include all the information a reporter needs to write the story

Answer

Use the longest words of the article

Answer

Include contact information

Question 2

What does "###" stand for?

Accepted Answer

Signal the end of the press release

Answer

To indicate a statement that hasn't been backed up

Answer

Signal the beginning of the press release

Answer

Not relevant to press releases

Question 3

What could be in a news release for social media?

Accepted Answer

Images, audio and video as well as links to relevant websites and coverage of resulting online conversation

Answer

A plea to like the post on Facebook

Answer

A favorite Pinterest pin

Answer

"Please retweet this"

Question 4

What is an embargo on news?

Accepted Answer

A request made by a source asking that the news or information they have provided not be publicized until a specific date

Answer

A penalty for printing bad news about a company

Answer

Refusing to work with a journalist

Answer

Access to exclusive information

Question 5

Which of these are common causes for news releases to be ignored by social media?

Accepted Answer

All of the above

Answer

They use a lot of marketing-speak, which makes the audience less trusting of them.

Answer

They are poorly written, written widely, and presented, and they don't have a specific target in mind.

Answer

They are concentrating on the corporation sending the release, which is the incorrect one.

Question 6

In a press release, colored text is acceptable if

Accepted Answer

Colored text is never appropriate in a press release

Answer

The colors used are only red

Answer

The colors used are primary colors

Answer

The colors used are red or blue

Question 7

How should a press release break negative news?

Accepted Answer

only reporting the facts without adding anything

Answer

Make everything sound really good

Answer

Cover up the really bad news

Answer

Accuse others of what occurred