Press Releases Press Release SEO and Digital

Question 1

Why is keyword research important when writing an online press release?

Accepted Answer

It helps the release appear in search engine results for relevant queries

Answer

It replaces the need for a headline

Answer

It determines the distribution cost

Answer

It replaces the boilerplate

Question 2

Where is the most important place to include a primary keyword in an online press release?

Accepted Answer

In the headline and first paragraph

Answer

Only in the boilerplate

Answer

Only in image alt text

Answer

At the very end

Question 3

What is 'keyword stuffing' and why should it be avoided in press releases?

Accepted Answer

Overusing keywords unnaturally, which can penalize SEO rankings and hurt readability

Answer

Using too few keywords, which hurts SEO

Answer

Using only long-tail keywords

Answer

Repeating the company name too often

Question 4

What role do anchor text hyperlinks play in an online press release?

Accepted Answer

They drive traffic to specific pages and can boost SEO for linked URLs

Answer

They replace the contact section

Answer

They are used only for images

Answer

They are forbidden in press releases

Question 5

What is a 'canonical URL' in the context of online press releases?

Accepted Answer

The preferred, authoritative URL for a piece of content to avoid duplicate content issues

Answer

A URL that is kept secret

Answer

A shortened social sharing link

Answer

A paid distribution URL

Question 6

Which of the following helps a press release image improve SEO?

Accepted Answer

Using descriptive, keyword-rich alt text for images

Answer

Leaving the image file unnamed

Answer

Using only GIF format

Answer

Uploading images without compression