Press Releases Press Release Writing Style 3

Question 1

What is meant by a 'news hook' in press release writing?

Accepted Answer

A reason why the story is timely and relevant now

Answer

A news hook ties the press release to current events or trends, giving journalists a compelling reason to cover it.

Question 2

How many quotes should a standard press release typically include?

Accepted Answer

One to two

Answer

One to two quotes from key stakeholders is standard, providing human perspective without overwhelming the release.

Question 3

What should a press release headline do?

Accepted Answer

Summarize the news in a clear, compelling way

Answer

The headline must grab the journalist's attention by clearly and concisely conveying the core news.

Question 4

What is a 'subheadline' or 'deck' in a press release?

Accepted Answer

A second headline that adds detail to the main headline

Answer

A subheadline (deck) appears below the main headline to provide additional context and draw the reader in further.

Question 5

Which tense is most commonly used in press release body copy?

Accepted Answer

Past tense

Answer

Press releases are typically written in past tense because they announce events as having occurred or been decided.

Press Releases Practice Test