Press Releases Press Release Writing Style 3

Question 1

What is meant by a 'news hook' in press release writing?

Accepted Answer

A reason why the story is timely and relevant now

Answer

A catchy headline font

Answer

The company logo placement

Answer

The media contact phone number

Question 2

How many quotes should a standard press release typically include?

Accepted Answer

One to two

Answer

None

Answer

Five or more

Answer

As many as possible

Question 3

What should a press release headline do?

Accepted Answer

Summarize the news in a clear, compelling way

Answer

Be as long as possible for SEO

Answer

Only list the company name

Answer

Ask a question

Question 4

What is a 'subheadline' or 'deck' in a press release?

Accepted Answer

A second headline that adds detail to the main headline

Answer

The company tagline

Answer

The first sentence of the body

Answer

The media contact name

Question 5

Which tense is most commonly used in press release body copy?

Accepted Answer

Past tense

Answer

Future tense

Answer

Present tense

Answer

Conditional tense

Question 6

Why is it important to include a specific date in a press release dateline?

Accepted Answer

To establish the timeliness and credibility of the news

Answer

To make it look longer

Answer

Because it is required by law

Answer

To confuse competitors