Mobile Marketing Mobile Marketing Mobile Analytics and KPIs Questions and Answers 2

Question 1

Which mobile marketing KPI measures the percentage of users who return to an app within 30 days of their first session?

Accepted Answer

Day-30 retention rate

Answer

Day-30 retention rate specifically tracks the proportion of users who re-engage with an app within 30 days of initial use.

Question 2

What does a high ratio of DAU to MAU indicate for a mobile app?

Accepted Answer

Strong user stickiness

Answer

A high DAU/MAU ratio, often called the stickiness ratio, indicates that a large share of monthly users engage with the app daily.

Question 3

In mobile analytics, what is the primary purpose of tracking Average Revenue Per User (ARPU)?

Accepted Answer

To measure monetization efficiency across the user base

Answer

ARPU divides total revenue by the number of users to gauge how effectively an app monetizes its audience on average.

Question 4

Which attribution model gives 100% credit for a mobile conversion to the last ad interaction before install?

Accepted Answer

Last-click attribution

Answer

Last-click attribution assigns full conversion credit to the final touchpoint a user interacted with before installing the app.

Question 5

What does a mobile app's crash rate KPI directly measure?

Accepted Answer

The percentage of sessions that end due to application errors

Answer

Crash rate calculates the proportion of app sessions that terminate unexpectedly due to unhandled errors or exceptions.

Mobile Marketing Practice Test