FREE Mobile Marketing SMS and Push Notifications Questions and Answers

Question 1

A marketer is setting up an SMS campaign to send promotional offers. According to the Telephone Consumer Protection Act (TCPA), what is the MOST critical requirement before sending the first message?

Accepted Answer

The business must obtain prior express written consent from the user.

Answer

The TCPA mandates that businesses must obtain 'prior express written consent' before sending marketing text messages to consumers. This consent must be a clear, affirmative action and cannot be a condition of purchase.

Question 2

A mobile app for a coffee shop chain wants to send a notification to users who are within a one-block radius of any of its locations, offering them a 15% discount. Which technology is MOST suitable for triggering this type of notification?

Accepted Answer

Geofencing

Answer

Geofencing is a location-based service that triggers an action, such as sending a push notification, when a device enters or exits a virtual boundary set up around a geographical location. This makes it ideal for targeting users near a physical store.

Question 3

Which of the following represents a key advantage of push notifications compared to SMS messages for a mobile marketing campaign?

Accepted Answer

They can include rich media like images and interactive buttons at no per-message cost.

Answer

Push notifications can support rich content like images, GIFs, and interactive buttons, which is a limitation of standard SMS. While SMS has higher open rates, and there's a cost associated with app development, sending push notifications is generally free. Users must opt-in to receive push notifications after installing the app.

Question 4

A marketing team is developing a new messaging protocol for their brand communications that they hope will replace SMS. They want to include features like branded sender IDs, high-resolution photo sharing, and suggested reply buttons. Which emerging technology are they looking to implement?

Accepted Answer

Standard Push Notifications

Answer

Rich Communication Services (RCS) is the next generation of messaging protocol designed to upgrade traditional SMS with a richer set of features, including branded sender information, high-quality media sharing, and interactive elements like carousels and suggested replies.

Question 5

A mobile game company wants to determine which of two different promotional messages is more effective at bringing lapsed players back into the app. They decide to send 'Message A' to one group of users and 'Message B' to another, then measure the re-engagement rate for each. What is this process called?

Accepted Answer

A/B Testing

Answer

A/B testing, or split testing, is a method of comparing two versions of a marketing asset (in this case, a push notification) to see which one performs better. By sending different messages to segments of their audience, the company can determine the more effective copy.

Mobile Marketing Practice Test

Mobile Marketing Practice Test

FREE Mobile Marketing SMS and Push Notifications Questions and Answers