Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 5

Question 1

What is 'visual rhetoric' in the context of communication design?

Accepted Answer

The use of visual elements to persuade or influence an audience

Answer

Visual rhetoric applies rhetorical strategies—ethos, pathos, logos—through images and design choices to persuade or communicate a message.

Question 2

In print design, which resolution (dpi) is typically required for high-quality output?

Accepted Answer

300 dpi

Answer

300 dpi (dots per inch) is the standard resolution for professional print output to ensure sharp, clear image reproduction.

Question 3

A designer applies the rule of thirds by placing the subject at one of the intersection points of a 3x3 grid. What principle does this reinforce?

Accepted Answer

Dynamic visual composition

Answer

The rule of thirds creates more dynamic and visually interesting compositions by avoiding centered placement and using natural focal points.

Question 4

Which communication model is most directly applied when a designer considers how a viewer will decode a visual message?

Accepted Answer

Encoding/decoding model

Answer

Stuart Hall's encoding/decoding model addresses how producers encode meaning into messages and how audiences decode them, which is central to visual communication design.

Question 5

What does 'accessible design' mean in the context of visual communication?

Accepted Answer

Design that can be used by people with a wide range of abilities

Answer

Accessible design ensures that visual content—including color contrast, font size, and layout—can be understood and used by people with disabilities.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 5