Mass Comm Bachelor of Communication Communication Theory and Research Methods

Question 1

Which communication model introduced the concept of 'noise' as a barrier to message transmission?

Accepted Answer

Shannon-Weaver model

Answer

Lasswell model

Answer

Berlo's SMCR model

Answer

Osgood-Schramm model

Question 2

What does 'agenda-setting theory' propose?

Accepted Answer

Media tells the public what to think about, not what to think

Answer

Audiences actively set their own media consumption agenda

Answer

Journalists align with political parties' agendas

Answer

Advertisers determine news content priorities

Question 3

What is 'uses and gratifications theory' in communication research?

Accepted Answer

Audiences actively choose media to satisfy specific needs

Answer

Media use is passive and determined by content producers

Answer

Audiences gratify media companies through subscription fees

Answer

Content satisfies advertisers' brand placement needs

Question 4

In research methodology, what is the difference between qualitative and quantitative research?

Accepted Answer

Qualitative explores meaning and experience; quantitative measures numerical data

Answer

Qualitative uses large samples; quantitative uses small focus groups

Answer

Qualitative is more objective; quantitative is subjective

Answer

Qualitative uses surveys; quantitative uses interviews

Question 5

What is 'framing theory' in mass communication?

Accepted Answer

How media presents information influences how audiences interpret it

Answer

The physical layout used in television news broadcasts

Answer

The legal framework governing broadcast licenses

Answer

The structure of a news story's narrative arc

Question 6

What is 'cultivation theory' associated with George Gerbner?

Accepted Answer

Heavy TV viewing shapes audiences' perception of social reality

Answer

Farming communities have distinct media consumption patterns

Answer

Repeated ad exposure cultivates brand loyalty over time

Answer

Media producers cultivate relationships with government sources