Mass Comm Bachelor of Communication Advertising and Marketing Communication

Question 1

What does IMC stand for in marketing communication?

Accepted Answer

Integrated Marketing Communication

Answer

Interactive Media Content

Answer

International Media Channel

Answer

Inclusive Marketing Campaign

Question 2

Which of the following is an example of a primary advertising medium?

Accepted Answer

Television

Answer

Word of mouth

Answer

Trade shows

Answer

Direct mail

Question 3

What is a 'unique selling proposition' (USP) in advertising?

Accepted Answer

The specific benefit that makes a product stand out from competitors

Answer

The price point that differentiates a brand

Answer

The geographic market a brand targets exclusively

Answer

The legal claim a brand files for a product name

Question 4

In advertising, what is 'reach'?

Accepted Answer

The number of unique individuals exposed to an ad

Answer

The frequency with which an ad is repeated

Answer

The total cost of an ad campaign

Answer

The geographic territory covered by a campaign

Question 5

What is the primary function of a 'call to action' (CTA) in advertising?

Accepted Answer

To prompt the audience to take a specific next step

Answer

To summarize the brand's history

Answer

To list product features in detail

Answer

To comply with FTC disclosure requirements

Question 6

Which advertising appeal targets consumers' emotions rather than logic?

Accepted Answer

Emotional appeal

Answer

Rational appeal

Answer

Comparative appeal

Answer

Fear appeal