Free Bachelor of Communication: Public Relations Strategies Questions and Answers

Question 1

What does the role of public relations encompass within the framework of integrated communication?

Accepted Answer

Conducting research to plan and evaluate.

Answer

Identifying and solving current problems.

Answer

Influencing or changing public policy.

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Anticipating, analyzing, and interpreting public opinion.

Question 2

What type of communication focuses on short and long term patterns of interactions between an organization and its publics?

Accepted Answer

Public Relations.

Answer

Advertising.

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Marketing Communication.

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Tactical Communication.

Question 3

Situation: A problem or an opportunity which affects an organization, its publics, or their relationship.

Accepted Answer

Analyze the Situation

Answer

Formative research

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Secondary research

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Situational research

Question 4

Which management role involves making day-to-day decisions on practical issues?

Accepted Answer

Tactical Manager.

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Strategic Manager.

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Communication Technician.

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Decision Maker.

Question 5

What are the steps of the strategic planning process outlined as ROPES?

Accepted Answer

Research, Objective, Programming, Evaluation, Stewardship.

Answer

Reflection, Outreach, Programming, Execution, Support.

Answer

Research, Outreach, Planning, Evaluation, Stewardship.

Answer

Reflection, Objective, Programming, Execution, Support.

Question 6

What type of research systematically gathers information about issues and publics that affect an organization, influencing its overall mission?

Accepted Answer

Strategic Research

Answer

Tactical Research.

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Casual Research.

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Exploratory Research.

Question 7

The approach to decision making rooted in a standard or moral code.

Accepted Answer

Deontological ethics

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Teleological ethics

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Situational ethics

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Ethical relativism

Question 8

Which type of management role has control over resources and budget and is involved in decision making?

Accepted Answer