FREE Bachelor of Communication: Public Relations Strategies Questions and Answers
What are the steps of the strategic planning process outlined as ROPES?
ROPES outlines the key steps of the strategic planning process in communication: starting with research to gather relevant information, setting clear objectives, planning and implementing the communication program, evaluating its effectiveness, and ensuring responsible stewardship of the process. This framework helps guide effective and comprehensive communication strategies.
Which communication function focuses on products and services-related interactions?
Marketing Communication is the communication function that focuses on products and services-related interactions. It involves crafting messages and strategies to promote and market products, services, and ideas to target audiences, with the aim of driving sales, enhancing brand perception, and achieving marketing goals.
Done at the beginning of the design project to guide the entire process. It is used for problem identification and solving.
Formative research is indeed conducted at the outset of a design project to shape and guide the entire process. Its primary purpose is to identify problems or opportunities, allowing for effective problem-solving strategies to be developed. This type of research helps ensure that the subsequent steps in the project are aligned with the initial goals and objectives.
What does the role of public relations encompass within the framework of integrated communication?
The role of public relations within the framework of integrated communication encompasses conducting research to plan and evaluate communication efforts strategically. This involves systematically gathering information to inform the development of effective communication strategies and evaluating their impact. It's a key aspect of public relations to ensure that communication efforts are well-informed, targeted, and capable of achieving their intended objectives.
What type of communication is identified by having a goal/objective, conducting research, and being evaluated to determine whether objectives have been met?
Planned Communication is identified by having specific goals or objectives, conducting research to inform the communication strategy, and then evaluating the effectiveness of the communication efforts to determine whether the intended objectives have been successfully achieved. This approach contrasts with reactive or haphazard communication methods.
Situation: A problem or an opportunity which affects an organization, its publics, or their relationship.
The answer is "Analyze the Situation." When dealing with a problem or an opportunity that has an impact on an organization, its stakeholders, or their interactions, the first step is to thoroughly analyze the situation. This involves understanding the various aspects of the issue, its causes, historical context, relationships, and potential effects. This step is crucial in forming a comprehensive understanding of the situation before moving forward with any decision-making or strategic planning.
Which type of management role has control over resources and budget and is involved in decision making?
Strategic Managers typically have control over resources and budgets, and they play a significant role in decision-making processes within an organization. They are responsible for setting the overall direction and strategies for communication efforts while considering the organization's goals and resources.
What role focuses on technical craft skills such as writing, photography, or web design?
A Communication Technician is a role that focuses on technical craft skills such as writing, photography, web design, and other specialized skills related to the production and execution of communication materials. They play a crucial role in the practical execution of communication strategies and ensuring the quality and effectiveness of the communication outputs.
What's going on in the organization's internal and external environments?
Analyzing the situation involves understanding the internal and external factors that affect the organization, including issues management, risk assessment, crisis management, and benchmarking.
What type of research systematically gathers information about issues and publics that affect an organization, influencing its overall mission?
Strategic Research is the type of research that systematically gathers information about issues and publics that directly influence an organization's overall mission and objectives. This research provides critical insights to guide strategic decision-making and the development of effective communication strategies aligned with the organization's goals.
What type of communication focuses on short and long term patterns of interactions between an organization and its publics?
Public Relations (PR) is the type of communication that focuses on managing and nurturing the relationships between an organization and its various publics, including stakeholders, customers, employees, and the general public. It involves both short-term and long-term strategies to establish positive interactions, build trust, and maintain a favorable reputation for the organization. Public relations practitioners use various communication channels and tactics to engage with their target audiences, address concerns, convey information, and shape the perceptions and attitudes towards the organization.
A way to keep track of, evaluate, and solve problems. The organization is able to predict new problems and deal with them before they get out of hand.
The correct answer is "Issues management." Issues management involves a systematic approach to identifying, monitoring, evaluating, and addressing potential issues that could impact an organization's reputation, operations, or relationships. It aims to anticipate and manage emerging issues proactively before they escalate and cause significant harm to the organization. This process helps the organization maintain control over its messaging and response strategies.
Looking for existing information.
Secondary research involves seeking existing information from various sources such as organizational files, libraries, or the internet. This approach is used to gather insights and knowledge without conducting new data collection, making it an efficient way to access relevant information that has already been compiled.
The approach to decision making rooted in a standard or moral code.
The correct answer is "Deontological ethics." Deontological ethics is an ethical approach that emphasizes decision-making based on moral principles and rules. It focuses on adhering to a set of ethical standards and codes, regardless of the potential consequences. This approach prioritizes the inherent morality of actions rather than solely considering the outcomes they produce.
Which management role involves making day-to-day decisions on practical issues?
Tactical Managers are responsible for making day-to-day decisions on practical and operational issues within an organization. They are focused on implementing strategies and tactics to achieve immediate goals and ensure smooth execution of communication plans.
Background on the issue, cause, responsibility, history/stage of development, relationship with other groups.
The correct answer is "SITUATION ANALYSIS: WHAT." This step involves gathering information about the issue at hand, including its background, causes, responsibility, history or stage of development, and its relationship with other groups or factors. It helps to comprehensively understand the nature and context of the situation, providing a foundation for effective decision-making and strategic planning.