Mass Comm Bachelor of Communication Social Media Strategy and Content Creation

Question 1

What is an 'editorial calendar' in social media management?

Accepted Answer

A planning document scheduling content topics and posting dates

Answer

A log of all published posts for compliance review

Answer

A calendar tracking competitors' social media activity

Answer

A timeline for platform algorithm updates

Question 2

Which metric measures the percentage of people who clicked a link after seeing a social media post?

Accepted Answer

Click-through rate (CTR)

Answer

Engagement rate

Answer

Reach rate

Answer

Conversion rate

Question 3

What does 'engagement rate' measure on social media?

Accepted Answer

The percentage of the audience that interacted with a post through likes, comments, or shares

Answer

The total number of followers gained in a period

Answer

The frequency at which a brand posts new content

Answer

The revenue generated from social media campaigns

Question 4

What is 'user-generated content' (UGC) in social media strategy?

Accepted Answer

Content created and shared by consumers rather than the brand itself

Answer

Content created by brand employees for personal accounts

Answer

AI-generated posts published on behalf of users

Answer

Sponsored content created for the brand by influencers

Question 5

What is the primary purpose of using hashtags in social media posts?

Accepted Answer

To categorize content and increase discoverability by broader audiences

Answer

To give credit to the original content creator

Answer

To comply with platform monetization policies

Answer

To signal that a post is sponsored content

Question 6

What does 'organic reach' mean on social media?

Accepted Answer

The number of people who see content without paid promotion

Answer

Reach achieved through influencer partnerships

Answer

Total audience growth through SEO optimization

Answer

Reach from cross-platform content sharing