Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 4

Question 1

What distinguishes a sans-serif typeface from a serif typeface?

Accepted Answer

Sans-serif lacks the small finishing strokes found on serif fonts

Answer

Sans-serif typefaces do not have the small finishing strokes (serifs) at the ends of letter strokes, giving them a cleaner, more modern appearance.

Question 2

A magazine ad uses large type, bold colors, and a central image to highlight the product name. Which design principle is primarily being applied?

Accepted Answer

Emphasis

Answer

Emphasis directs the viewer's attention to the most important element in a design through scale, color, contrast, or placement.

Question 3

Which concept in visual communication refers to the idea that meaning is co-created between the image and its viewer?

Accepted Answer

Polysemy

Answer

Polysemy refers to the capacity of an image to carry multiple meanings, which are interpreted differently depending on the viewer's context and background.

Question 4

In motion graphics, what term refers to the rate at which frames are displayed per second?

Accepted Answer

Frame rate

Answer

Frame rate, measured in frames per second (fps), determines how smooth motion appears in video and animation.

Question 5

A designer creates a poster where text and images alternate in a predictable pattern. This is an example of which principle?

Accepted Answer

Rhythm

Answer

Rhythm in design refers to the repetition of visual elements at regular intervals, creating a sense of movement and pattern.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Visual Communication and Design Principles 4