Mass Comm Bachelor of Communication Bachelor of Communication: Public Relations Strategies 3

Question 1

Which of the following best describes 'greenwashing' in a PR context?

Accepted Answer

Misleading communications that exaggerate environmental benefits

Answer

Greenwashing refers to deceptive PR or marketing that overstates or fabricates a company's environmental responsibility, damaging trust when exposed.

Question 2

A PR professional advising a CEO before a media interview typically emphasizes which technique to stay on message?

Accepted Answer

Bridging statements

Answer

Bridging statements (e.g., 'That's a good point, and what's most important to understand is…') allow spokespeople to acknowledge questions and redirect to key messages.

Question 3

Corporate social responsibility (CSR) communications are most effective when they:

Accepted Answer

Align with core business values and demonstrate measurable impact

Answer

CSR communications resonate when they reflect genuine organizational values and provide evidence of real-world impact rather than appearing opportunistic.

Question 4

The RACE model in public relations stands for:

Accepted Answer

Research, Action, Communication, Evaluation

Answer

RACE (Research, Action planning, Communication, Evaluation) is a foundational PR planning framework guiding campaign development from diagnosis to measurement.

Question 5

Social media listening tools in PR are primarily used to:

Accepted Answer

Monitor brand mentions, sentiment, and emerging conversations

Answer

Social listening tools track real-time mentions, hashtags, and sentiment to help PR teams identify issues, opportunities, and shifts in public perception.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Public Relations Strategies 3