Mass Comm Bachelor of Communication Bachelor of Communication: Public Relations Strategies 2

Question 1

Which concept describes the degree to which an organization's actions align with stakeholder expectations and societal norms?

Accepted Answer

Organizational legitimacy

Answer

Organizational legitimacy refers to the alignment between an organization's behavior and the values, norms, and expectations of its relevant stakeholders.

Question 2

A company experiencing a product recall uses proactive communication, recalls all units, and compensates affected customers. This approach best exemplifies:

Accepted Answer

Full apology and corrective action

Answer

Taking full responsibility, recalling products, and compensating customers is the corrective action crisis response strategy, which typically best protects long-term reputation.

Question 3

In the two-way symmetrical model of PR, communication flows:

Accepted Answer

Both ways with equal consideration of public interests

Answer

The two-way symmetrical model, considered the most ethical by Grunig, involves mutual dialogue where the organization genuinely adjusts based on public feedback.

Question 4

Which metric best measures the effectiveness of a PR campaign aimed at building brand awareness?

Accepted Answer

Unaided brand recall in target audience surveys

Answer

Unaided brand recall measures whether audiences spontaneously remember a brand, making it the most direct metric for awareness-building campaign effectiveness.

Question 5

The 'public information model' of PR, associated with Ivy Lee, primarily involves:

Accepted Answer

Disseminating accurate, factual information to the public

Answer

The public information model focuses on truthful, journalistic-style dissemination of information, distinguishing it from propaganda-based earlier practices.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Public Relations Strategies 2