Mass Comm Bachelor of Communication Bachelor of Communication: Media Literacy and Critical Analysis 2

Question 1

Which concept describes the process by which media outlets select certain stories to cover while ignoring others, thereby influencing public perception of importance?

Accepted Answer

Agenda-setting

Answer

Agenda-setting theory, developed by McCombs and Shaw, holds that media coverage shapes what topics the public considers important.

Question 2

A news story describes an immigration policy using the phrase 'invasion of illegal aliens' rather than 'undocumented migrants arriving.' This is a textbook example of:

Accepted Answer

Framing

Answer

Framing refers to the way language and context shape how audiences interpret and understand an issue.

Question 3

When evaluating the credibility of an online source, which of the following is the LEAST reliable indicator of trustworthiness?

Accepted Answer

High number of social media shares

Answer

Social media shares reflect popularity, not accuracy, and misinformation often spreads more virally than factual content.

Question 4

The SIFT method for evaluating online information stands for:

Accepted Answer

Stop, Investigate the source, Find better coverage, Trace claims

Answer

SIFT (Stop, Investigate the source, Find better coverage, Trace claims) is a media literacy framework developed by Mike Caulfield.

Question 5

Which media ownership concept refers to a single company controlling multiple media outlets across different platforms and markets?

Accepted Answer

Conglomeration

Answer

Conglomeration occurs when one parent company owns diverse media properties across different sectors, such as TV, film, print, and digital.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Media Literacy and Critical Analysis 2