Mass Comm Bachelor of Communication Bachelor of Communication: Ethical Principles and Professionalism 2

Question 1

A reporter discovers their close friend is involved in a major corporate scandal. What is the most ethical course of action?

Accepted Answer

Report the story objectively and disclose the personal connection to an editor

Answer

Transparency about conflicts of interest while still serving the public interest is the ethical standard in journalism.

Question 2

Which ethical principle holds that communicators should avoid causing unnecessary harm to individuals while informing the public?

Accepted Answer

The principle of minimizing harm

Answer

The principle of minimizing harm directs communicators to weigh the public benefit of information against potential injury to individuals.

Question 3

A PR professional is asked to write a press release that omits damaging product safety information. This is an example of:

Accepted Answer

Deception by omission

Answer

Deliberately leaving out material information that would change a reader's understanding constitutes deception by omission.

Question 4

Under the FTC's guidelines, when must social media influencers disclose paid partnerships?

Accepted Answer

Clearly and conspicuously whenever a material connection exists

Answer

The FTC requires clear and conspicuous disclosure of any material connection, including payment, gifts, or free products, regardless of dollar amount.

Question 5

Which concept describes the ethical responsibility of media organizations to be accountable to the public they serve?

Accepted Answer

Media accountability

Answer

Media accountability refers to the obligation of news organizations to answer for their reporting decisions and correct errors transparently.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Ethical Principles and Professionalism 2