What distinguishes 'earned media' from 'owned media' in a digital communications strategy?
-
A
Earned media is content you pay for; owned media is free
-
B
Earned media is coverage gained organically from third parties; owned media is content you control
-
C
Owned media refers to social platforms; earned media is your website
-
D
Earned media is measured by impressions; owned media is measured by clicks