Mass Comm Bachelor of Communication Bachelor of Communication: Digital Media Techniques 3

Question 1

In digital photography, what does ISO measure?

Accepted Answer

Camera sensor's sensitivity to light

Answer

ISO measures the digital camera sensor's sensitivity to light; higher ISO values allow shooting in darker conditions but introduce more digital noise.

Question 2

What is the primary advantage of using vector graphics over raster graphics for logos?

Accepted Answer

Vector graphics can be scaled to any size without losing quality

Answer

Vector graphics are defined by mathematical paths rather than pixels, so they scale infinitely without pixelation, making them ideal for logos and icons.

Question 3

In podcast production, what is 'room tone' and why is it recorded?

Accepted Answer

The acoustic signature of a space, recorded to fill gaps in editing seamlessly

Answer

Room tone is the ambient sound of the recording environment, captured so editors can fill silent gaps without jarring audio cuts.

Question 4

Which principle describes the ethical obligation to clearly label sponsored content on digital platforms?

Accepted Answer

Disclosure transparency

Answer

Disclosure transparency requires creators and brands to clearly identify paid partnerships or sponsored posts, as mandated by FTC guidelines in the US.

Question 5

What does 'A/B testing' mean in the context of digital media campaigns?

Accepted Answer

Comparing two versions of content to determine which performs better

Answer

A/B testing involves showing two variations of content to different audience segments and measuring which achieves better results such as higher clicks or conversions.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Bachelor of Communication: Digital Media Techniques 3