Mass Comm Bachelor of Communication Social Media Strategy and Content Creation

Question 1

What is an 'editorial calendar' in social media management?

Accepted Answer

A planning document scheduling content topics and posting dates

Answer

An editorial calendar is a strategic planning tool that maps out what content will be created, when it will be posted, and on which platforms.

Question 2

Which metric measures the percentage of people who clicked a link after seeing a social media post?

Accepted Answer

Click-through rate (CTR)

Answer

Click-through rate (CTR) calculates the percentage of users who clicked on a link out of all those who viewed the post.

Question 3

What does 'engagement rate' measure on social media?

Accepted Answer

The percentage of the audience that interacted with a post through likes, comments, or shares

Answer

Engagement rate measures the proportion of the audience that actively interacted with a piece of content, indicating how resonant and relevant it was.

Question 4

What is 'user-generated content' (UGC) in social media strategy?

Accepted Answer

Content created and shared by consumers rather than the brand itself

Answer

UGC is any content — photos, reviews, videos — created and shared by consumers, which brands can leverage as authentic social proof.

Question 5

What is the primary purpose of using hashtags in social media posts?

Accepted Answer

To categorize content and increase discoverability by broader audiences

Answer

Hashtags organize content into searchable categories, allowing users interested in a topic to discover relevant posts beyond just their followers.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Social Media Strategy and Content Creation