Mass Comm Bachelor of Communication Social Media Strategy and Content Creation 2

Question 1

What is 'social listening' in digital communication strategy?

Accepted Answer

Monitoring social media for mentions of a brand, competitor, or topic

Answer

Social listening involves tracking and analyzing online conversations about a brand, industry, or topic to gather insights and respond strategically.

Question 2

Which social media platform is most commonly used for B2B professional networking and content?

Accepted Answer

Answer

LinkedIn is the dominant professional networking platform, widely used for B2B marketing, thought leadership, and recruiting.

Question 3

What is 'A/B testing' in social media content strategy?

Accepted Answer

Comparing two versions of a post to determine which performs better

Answer

A/B testing publishes two variations of a post or ad with one element changed to determine which version drives better results.

Question 4

What is the 'algorithm' on social media platforms primarily designed to do?

Accepted Answer

Show users content most likely to keep them engaged on the platform

Answer

Social media algorithms curate each user's feed by prioritizing content predicted to generate the highest engagement and time spent on the platform.

Question 5

What is 'influencer marketing' in social media strategy?

Accepted Answer

Partnering with individuals who have large followings to promote a brand

Answer

Influencer marketing involves collaborating with social media personalities who have established trust with their audiences to promote products or services.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Social Media Strategy and Content Creation 2