Mass Comm Bachelor of Communication Communication Theory and Research Methods

Question 1

Which communication model introduced the concept of 'noise' as a barrier to message transmission?

Accepted Answer

Shannon-Weaver model

Answer

The Shannon-Weaver model of communication introduced the concept of noise as any interference that distorts a message between sender and receiver.

Question 2

What does 'agenda-setting theory' propose?

Accepted Answer

Media tells the public what to think about, not what to think

Answer

Agenda-setting theory, developed by McCombs and Shaw, proposes that the media influences public perception by choosing which issues to cover prominently.

Question 3

What is 'uses and gratifications theory' in communication research?

Accepted Answer

Audiences actively choose media to satisfy specific needs

Answer

Uses and gratifications theory argues that audiences are active and make deliberate media choices to fulfill needs like information, entertainment, or social connection.

Question 4

In research methodology, what is the difference between qualitative and quantitative research?

Accepted Answer

Qualitative explores meaning and experience; quantitative measures numerical data

Answer

Qualitative research explores meanings, themes, and experiences through methods like interviews, while quantitative research collects and analyzes numerical data through surveys or experiments.

Question 5

What is 'framing theory' in mass communication?

Accepted Answer

How media presents information influences how audiences interpret it

Answer

Framing theory proposes that the way media presents information — what is included, emphasized, or omitted — shapes how audiences understand an issue.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Communication Theory and Research Methods