Mass Comm Bachelor of Communication Communication Theory and Research Methods 2

Question 1

What is a 'hypothesis' in communication research?

Accepted Answer

A testable prediction about the relationship between two or more variables

Answer

A hypothesis is a specific, testable prediction that researchers investigate to determine whether a relationship between variables exists.

Question 2

Which research method involves observing subjects in their natural environment without intervention?

Accepted Answer

Ethnography

Answer

Ethnography involves researchers immersing themselves in a community or setting to observe behaviors naturally, without controlling variables.

Question 3

What is 'content analysis' as a research method?

Accepted Answer

Systematic coding and analysis of media content to identify patterns

Answer

Content analysis is a systematic research method that categorizes and quantifies elements within media texts to identify patterns, themes, or trends.

Question 4

What does 'reliability' mean in the context of research measurement?

Accepted Answer

Consistency of results when the same measure is applied repeatedly

Answer

Reliability refers to the consistency and repeatability of a measurement tool — a reliable measure produces the same result under the same conditions.

Question 5

What is 'spiral of silence theory' in communication?

Accepted Answer

People with minority opinions stay silent to avoid social isolation

Answer

Elisabeth Noelle-Neumann's spiral of silence theory argues that individuals who perceive their opinions as minority views tend to self-censor to avoid social rejection.

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Practice Test

Mass Comm Bachelor of Communication Communication Theory and Research Methods 2