Marketing Cloud Software Salesforce Marketing Cloud Administrator 5

Question 1

A Marketing Cloud Administrator is asked to ensure that SMS messages are only sent during business hours (9 AM–5 PM) in the recipient's local time zone. Which feature in MobileConnect supports this?

Accepted Answer

Quiet Hours configuration in MobileConnect keyword settings

Answer

MobileConnect's Quiet Hours setting restricts SMS delivery to defined time windows based on the recipient's local time zone, automatically holding messages outside those hours.

Question 2

When configuring a Triggered Send Definition in Email Studio, what happens if the triggered send is set to 'Pause' while messages are queued?

Accepted Answer

Queued messages are held and will send once the triggered send is reactivated

Answer

Pausing a Triggered Send Definition places it in a queue-hold state; messages submitted during the pause are retained and delivered once the definition is reactivated.

Question 3

A Marketing Cloud admin notices that Journey Builder contact processing has slowed significantly. The journeys use Decision Split activities with complex AMPscript in the criteria. What is the BEST remediation?

Accepted Answer

Replace AMPscript-based Decision Splits with SQL Query-populated Data Extensions used in Engagement Splits

Answer

Replacing runtime AMPscript evaluation in Decision Splits with pre-processed segmentation data in DEs significantly reduces per-contact processing overhead in Journey Builder.

Question 4

Which Marketing Cloud tool provides a governance view showing all active journeys, their entry sources, and the number of contacts currently in each journey step across all Business Units?

Accepted Answer

Marketing Cloud's Journey Overview in Analytics Builder

Answer

Analytics Builder's Journey Overview provides a cross-BU governance view of active journeys, showing entry counts, step populations, and journey health metrics.

Question 5

An admin must configure Marketing Cloud so that contacts who have not engaged with any email in 12 months are automatically moved to a suppression list. Which combination of tools achieves this?

Accepted Answer

Automation Studio Query Activity populating a suppression DE on a scheduled run

Answer

A scheduled Automation Studio Query Activity can identify contacts with no opens or clicks in 12 months and insert them into a Suppression List Data Extension.

Marketing Cloud Software Practice Test

Marketing Cloud Software Practice Test

Marketing Cloud Software Salesforce Marketing Cloud Administrator 5