Marketing Cloud Software Marketing Cloud Mobile Studio

Question 1

What are the two main channels managed within Marketing Cloud Mobile Studio?

Accepted Answer

SMS/MMS (MobileConnect) and push notifications/in-app messaging (MobilePush)

Answer

Mobile Studio encompasses MobileConnect for SMS/MMS messaging and MobilePush for mobile app push notifications and in-app messaging.

Question 2

What is required before a contact can receive SMS messages via MobileConnect in the US?

Accepted Answer

Explicit opt-in consent, typically via a keyword reply to a short code

Answer

US regulations (TCPA) require express written consent before sending marketing SMS; MobileConnect manages this through keyword-based opt-in to a short code.

Question 3

What is a 'Short Code' in MobileConnect?

Accepted Answer

A 5-6 digit phone number used by businesses to send and receive high-volume SMS messages

Answer

A Short Code is a 5-6 digit number registered with carriers that businesses use to send high-volume, application-to-person SMS messages at scale.

Question 4

What MobileConnect feature allows contacts to opt out of SMS messages by sending a specific word?

Accepted Answer

Keyword Management

Answer

MobileConnect Keyword Management processes standard opt-out keywords like STOP, which automatically unsubscribes the contact from further SMS messages as required by carrier regulations.

Question 5

What is a 'MobilePush' app in the context of Marketing Cloud?

Accepted Answer

A mobile application that has been registered with Marketing Cloud to enable push notification delivery

Answer

A MobilePush app refers to a mobile application whose push notification capability has been registered and configured within Marketing Cloud to enable send-from-platform messaging.

Marketing Cloud Software Practice Test

Marketing Cloud Software Practice Test

Marketing Cloud Software Marketing Cloud Mobile Studio