Marketing Cloud Software Marketing Cloud Journey Builder

Question 1

What is the primary purpose of Journey Builder in Salesforce Marketing Cloud?

Accepted Answer

To automate multi-step customer journeys across channels

Answer

Journey Builder automates personalized, multi-step customer journeys across email, SMS, push, and other channels.

Question 2

Which entry source in Journey Builder allows contacts to enter based on a scheduled data extension?

Accepted Answer

Data Extension Entry

Answer

Data Extension Entry allows contacts to enter a journey on a scheduled basis from a specified data extension.

Question 3

What does a Decision Split activity in Journey Builder do?

Accepted Answer

Routes contacts based on attribute or activity-based criteria

Answer

A Decision Split routes contacts down different paths based on defined attribute or activity-based criteria such as field values.

Question 4

What is the maximum number of versions a single Journey in Journey Builder can have?

Accepted Answer

Unlimited

Answer

Journey Builder allows unlimited versioning so marketers can update journeys without stopping active contacts.

Question 5

Which Journey Builder activity pauses a contact for a set period before moving to the next step?

Accepted Answer

Wait Activity

Answer

The Wait Activity holds a contact for a specified duration or until a defined date/time before advancing them in the journey.

Marketing Cloud Software Practice Test