Marketing Advice Marketing Advice MCQ 5

Question 1

Which marketing framework uses Strengths, Weaknesses, Opportunities, and Threats to guide strategy?

Accepted Answer

SWOT analysis

Answer

SWOT analysis evaluates internal strengths and weaknesses alongside external opportunities and threats to inform strategic marketing decisions.

Question 2

A brand wants to differentiate from price-competing rivals without lowering prices. What is the most sustainable approach?

Accepted Answer

Build a strong value proposition around quality, service, or unique features

Answer

Competing on value rather than price builds brand loyalty and protects margins by giving customers reasons to choose you beyond cost.

Question 3

What is 'dark social' in the context of marketing analytics?

Accepted Answer

Untracked traffic from private sharing channels like messaging apps and email forwards

Answer

Dark social refers to sharing that occurs through private channels that analytics tools cannot attribute, causing marketers to undercount social traffic.

Question 4

Which tactic is most effective for re-engaging inactive email subscribers before removing them from a list?

Accepted Answer

Send a re-engagement 'win-back' campaign with a compelling offer or question

Answer

A win-back campaign gives inactive subscribers a specific reason to re-engage before they are removed, potentially recovering otherwise lost customers.

Question 5

In content marketing, what does 'evergreen content' refer to?

Accepted Answer

Content that remains relevant and drives traffic long after its initial publication

Answer

Evergreen content addresses timeless topics that continue to attract search traffic and provide value for months or years without frequent updates.

Marketing Advice Practice Test

Marketing Advice Practice Test

Marketing Advice Marketing Advice MCQ 5