Marketing Advice Marketing Advice MCQ 5 — Questions and Answers
Question 1: Which marketing framework uses Strengths, Weaknesses, Opportunities, and Threats to guide strategy?
- SMART framework
- SWOT analysis (Correct answer)
- AIDA model
- 4Ps framework
Correct answer: SWOT analysis
SWOT analysis evaluates internal strengths and weaknesses alongside external opportunities and threats to inform strategic marketing decisions.
Question 2: A brand wants to differentiate from price-competing rivals without lowering prices. What is the most sustainable approach?
- Match competitors' prices exactly
- Build a strong value proposition around quality, service, or unique features (Correct answer)
- Exit the market segment
- Reduce product features to cut costs
Correct answer: Build a strong value proposition around quality, service, or unique features
Competing on value rather than price builds brand loyalty and protects margins by giving customers reasons to choose you beyond cost.
Question 3: What is 'dark social' in the context of marketing analytics?
- Social media posts with negative sentiment
- Untracked traffic from private sharing channels like messaging apps and email forwards (Correct answer)
- Paid social ads that run after midnight
- Social content that violates platform policies
Correct answer: Untracked traffic from private sharing channels like messaging apps and email forwards
Dark social refers to sharing that occurs through private channels that analytics tools cannot attribute, causing marketers to undercount social traffic.
Question 4: Which tactic is most effective for re-engaging inactive email subscribers before removing them from a list?
- Delete them immediately to improve open rates
- Send a re-engagement 'win-back' campaign with a compelling offer or question (Correct answer)
- Increase email frequency to get their attention
- Send them to a third-party email list
Correct answer: Send a re-engagement 'win-back' campaign with a compelling offer or question
A win-back campaign gives inactive subscribers a specific reason to re-engage before they are removed, potentially recovering otherwise lost customers.
Question 5: In content marketing, what does 'evergreen content' refer to?
- Content published only in spring and summer
- Content that remains relevant and drives traffic long after its initial publication (Correct answer)
- Content about environmental sustainability
- Content that is updated every day
Correct answer: Content that remains relevant and drives traffic long after its initial publication
Evergreen content addresses timeless topics that continue to attract search traffic and provide value for months or years without frequent updates.
Question 6: A local restaurant wants to attract nearby customers quickly. Which marketing channel is most appropriate?
- National TV commercials
- Geotargeted social media ads and Google Business Profile optimization (Correct answer)
- International SEO campaigns
- Podcast sponsorships with global reach
Correct answer: Geotargeted social media ads and Google Business Profile optimization
Geotargeted ads reach people in the immediate vicinity, and an optimized Google Business Profile captures high-intent local search traffic effectively.
Question 7: What is the primary risk of focusing exclusively on customer acquisition and neglecting retention?
- Brand awareness declines
- High churn erodes revenue and increases long-term costs, since acquiring new customers costs more than retaining existing ones (Correct answer)
- Product quality decreases
- Marketing team headcount grows too quickly
Correct answer: High churn erodes revenue and increases long-term costs, since acquiring new customers costs more than retaining existing ones
Acquiring a new customer costs 5–7x more than retaining one, so ignoring retention leads to a 'leaky bucket' where growth spending is perpetually wasted.
Marketing Advice Marketing Advice MCQ 5
Which marketing framework uses Strengths, Weaknesses, Opportunities, and Threats to guide strategy?