Marketing Advice Digital Marketing Fundamentals 1 — Questions and Answers
Question 1: What does SEO stand for in digital marketing?
- Search Engine Optimization (Correct answer)
- Social Engagement Online
- Sales Engagement Outreach
- Search Experience Optimization
Correct answer: Search Engine Optimization
SEO stands for Search Engine Optimization, the practice of improving a website's visibility in organic search results.
Question 2: Which metric measures the percentage of website visitors who leave after viewing only one page?
- Click-through rate
- Bounce rate (Correct answer)
- Conversion rate
- Impression rate
Correct answer: Bounce rate
Bounce rate measures the percentage of visitors who navigate away from a site after viewing only one page.
Question 3: What is the primary purpose of a landing page in digital marketing?
- To showcase the company's full product catalog
- To drive a specific conversion action from visitors (Correct answer)
- To host blog content for SEO
- To display the company's social media feeds
Correct answer: To drive a specific conversion action from visitors
A landing page is designed with a single focused objective — driving a specific conversion action such as a sign-up, purchase, or download.
Question 4: What does PPC stand for in online advertising?
- Page Per Click
- Pay Per Click (Correct answer)
- Profit Per Customer
- Page Popularity Count
Correct answer: Pay Per Click
PPC stands for Pay Per Click, an advertising model where advertisers pay each time a user clicks on their ad.
Question 5: Which of the following is an example of owned media in digital marketing?
- A paid Facebook ad
- A press mention in a news site
- A company blog (Correct answer)
- An influencer post
Correct answer: A company blog
Owned media refers to channels a brand controls directly, such as its website, blog, or email list.
Question 6: What is a conversion funnel in digital marketing?
- A tool that filters spam leads
- The path a prospect takes from awareness to purchase (Correct answer)
- A method for segmenting email lists
- A report showing website traffic sources
Correct answer: The path a prospect takes from awareness to purchase
A conversion funnel maps the stages a potential customer moves through — from first awareness to completing a desired action.
Marketing Advice Digital Marketing Fundamentals 1
What does SEO stand for in digital marketing?