Marketing Advice Digital Marketing Fundamentals

Question 1

What does SEO stand for in digital marketing?

Accepted Answer

Search Engine Optimization

Answer

Social Engagement Online

Answer

Sales Engagement Outreach

Answer

Search Experience Optimization

Question 2

Which metric measures the percentage of website visitors who leave after viewing only one page?

Accepted Answer

Bounce rate

Answer

Click-through rate

Answer

Conversion rate

Answer

Impression rate

Question 3

What is the primary purpose of a landing page in digital marketing?

Accepted Answer

To drive a specific conversion action from visitors

Answer

To showcase the company's full product catalog

Answer

To host blog content for SEO

Answer

To display the company's social media feeds

Question 4

What does PPC stand for in online advertising?

Accepted Answer

Pay Per Click

Answer

Page Per Click

Answer

Profit Per Customer

Answer

Page Popularity Count

Question 5

Which of the following is an example of owned media in digital marketing?

Accepted Answer

A company blog

Answer

A paid Facebook ad

Answer

A press mention in a news site

Answer

An influencer post

Question 6

What is a conversion funnel in digital marketing?

Accepted Answer

The path a prospect takes from awareness to purchase

Answer

A tool that filters spam leads

Answer

A method for segmenting email lists

Answer

A report showing website traffic sources