Marketing Advice Cheat Sheet 2026

The 30 highest-yield Marketing Advice facts, distilled from real exam questions. Print it, save it as a PDF, or study it here — free, no sign-up.

1. Which digital marketing channel typically has the highest ROI for small businesses? → Email marketing
2. What is the main advantage of using Google Analytics for a business? → It tracks and reports website traffic and user behavior
3. What does NPS (Net Promoter Score) measure? → The likelihood that customers will recommend your brand to others
4. What is programmatic advertising? → Automated buying and selling of digital ad inventory using data
5. What is the purpose of a brand style guide? → To ensure consistent use of brand elements across all communications and channels
6. Which metric measures the percentage of website visitors who leave after viewing only one page? → Bounce rate
7. What is an email drip campaign? → A series of pre-written emails sent automatically based on triggers or schedules
8. What is the purpose of UTM parameters in digital marketing? → To track the source and effectiveness of marketing campaigns in analytics
9. Which strategy focuses on increasing revenue from existing customers rather than acquiring new ones? → Customer expansion
10. What is 'product-led growth' (PLG) as a customer acquisition strategy? → Using the product itself as the primary vehicle to acquire and convert customers
11. What is user-generated content (UGC) in social media marketing? → Content created by customers or fans about a brand
12. Inverse relationships exist between reach and frequency. → True
13. What does SEO stand for in digital marketing? → Search Engine Optimization
14. What is the purpose of a re-engagement email campaign? → To win back inactive subscribers who haven't opened emails recently
15. What is the purpose of a SWOT analysis in marketing? → To identify a company's Strengths, Weaknesses, Opportunities, and Threats
16. Which acquisition channel typically delivers the highest quality leads because prospects actively seek out a solution? → Organic search (SEO)
17. What is the difference between primary and secondary market research? → Primary research collects new data firsthand; secondary research uses existing data
18. Which of the following is an example of owned media in digital marketing? → A company blog
19. Which type of Instagram post format typically drives the highest organic reach? → Reels
20. What is a double opt-in email process? → Requiring subscribers to confirm their sign-up via a follow-up email
21. Which metric tells you what percentage of customers continue using your product or service over a given time period? → Customer retention rate
22. Which type of keyword targeting focuses on reaching users who search for broad related terms? → Broad match
23. Your editorial calendar needs to be in order to prevent you from running out of content ideas. → Fueled by social topic monitoring, customer interaction
24. What is a brand's unique selling proposition (USP)? → The specific benefit that makes a brand stand out from all competitors
25. What is the role of a buyer persona in digital marketing? → To represent a semi-fictional ideal customer based on research
26. What is a conversion funnel in digital marketing? → The path a prospect takes from awareness to purchase
27. What is the primary benefit of using hashtags in social media posts? → They improve discoverability by categorizing content for relevant audiences
28. What is qualitative research in marketing? → Research that gathers non-numerical insights about attitudes, motivations, and behaviors
29. What is a dark post in social media advertising? → A paid ad that doesn't appear on your public page timeline
30. What is a Net Promoter Score (NPS)? → A metric that measures customer loyalty by asking how likely they are to recommend a brand