FREE Marketing Strategy Question and Answers

Question 1

Which of the following consumer traits are referred to as psychographic?

Accepted Answer

Not anxious, influential, polite, fun

Answer

Self controlled heavy user, magazine reader, and pragmatic

Answer

Self confident, decisive, 18-34, lives in county A

Answer

Energetic, courteous, cooperative, male

Question 2

Inverse relationships exist between reach and frequency.

Accepted Answer

True

Answer

False

Question 3

What conclusions can be drawn from data on competitive spending?

Accepted Answer

All of the above

Answer

Size of budget

Answer

Weight by market

Answer

Target audience

Question 4

The absence of vehicle audience data for media like network television and consumer magazines is one of the biggest issues that media planners today are dealing with.

Accepted Answer

False

Answer

True

Question 5

Gross rating points (GRPs) are determined by multiplying

Accepted Answer

Reach times frequency

Answer

CPM times price

Answer

HUTs times share

Answer

None of the above

Question 6

When a creative plan demands for a specific type of media, like one that renders advertisements in high-fidelity color, the cost or waste is sometimes overlooked in favor of fulfilling the goal.

Accepted Answer

True

Answer

False

Question 7

The number of exposures required to generate the intended advertising effect is known as the effective frequency (e.g., brand awareness, etc.)

Accepted Answer

True

Answer

False