FREE Marketing Strategy Question and Answers
Gross rating points (GRPs) are determined by multiplying
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What conclusions can be drawn from data on competitive spending?
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The number of exposures required to generate the intended advertising effect is known as the effective frequency (e.g., brand awareness, etc.)
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Inverse relationships exist between reach and frequency.
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Which of the following consumer traits are referred to as psychographic?
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Explanation:
The qualitative methodology known as psychographics is used to research consumers based on their psychological qualities and features, such as values, desires, objectives, interests, and lifestyle preferences. Understanding the consumer's emotions and values will help you advertise more effectively, according to psychographics in marketing.
The absence of vehicle audience data for media like network television and consumer magazines is one of the biggest issues that media planners today are dealing with.
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When a creative plan demands for a specific type of media, like one that renders advertisements in high-fidelity color, the cost or waste is sometimes overlooked in favor of fulfilling the goal.
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