Marketing Advice Customer Acquisition and Retention

Question 1

Which metric measures the total revenue a business can expect from a single customer over the entire relationship?

Accepted Answer

Customer Lifetime Value (CLV)

Answer

Customer Acquisition Cost (CAC)

Answer

Net Promoter Score (NPS)

Answer

Churn Rate

Question 2

A company spends $50,000 on marketing in a month and acquires 500 new customers. What is the Customer Acquisition Cost (CAC)?

Accepted Answer

$100

Answer

$50

Answer

$250

Answer

$500

Question 3

Which strategy focuses on increasing revenue from existing customers rather than acquiring new ones?

Accepted Answer

Customer expansion

Answer

Lead generation

Answer

Cold outreach

Answer

Awareness advertising

Question 4

What does a high customer churn rate indicate for a business?

Accepted Answer

Customers are leaving faster than they are being retained

Answer

Strong brand loyalty

Answer

High customer satisfaction

Answer

Effective onboarding processes

Question 5

Which of the following is the most cost-effective approach to growing a business according to marketing best practices?

Accepted Answer

Retaining existing customers

Answer

Continuously acquiring new customers

Answer

Running paid ads only

Answer

Expanding to new geographic markets

Question 6

What is the primary goal of a customer onboarding program?

Accepted Answer

To help new customers quickly realize value from a product or service

Answer

To upsell premium plans immediately

Answer

To collect customer payment information

Answer

To automate customer support tickets

Question 7

Which type of marketing program incentivizes existing customers to refer new customers?

Accepted Answer

Referral marketing

Answer

Affiliate marketing

Answer

Influencer marketing

Answer

Event marketing