Marketing Advice Social Media Marketing 2

Question 1

What is influencer marketing?

Accepted Answer

Partnering with individuals who have an engaged social following to promote a brand

Answer

Influencer marketing involves collaborating with individuals who have an engaged audience to promote products or services authentically.

Question 2

Which metric best indicates long-term brand awareness growth on social media?

Accepted Answer

Follower growth rate over time

Answer

Follower growth rate over time is a reliable indicator of increasing brand awareness and audience expansion on social media.

Question 3

What is a dark post in social media advertising?

Accepted Answer

A paid ad that doesn't appear on your public page timeline

Answer

A dark post is a paid social ad that is targeted to specific audiences but does not appear on the brand's main public page feed.

Question 4

What does 'social listening' mean in marketing?

Accepted Answer

Tracking online conversations and mentions of your brand or industry

Answer

Social listening involves monitoring social media channels for mentions of your brand, competitors, and relevant topics to inform strategy.

Question 5

Which platform is most effective for reaching audiences through short-form video in the US?

Accepted Answer

TikTok

Answer

TikTok dominates short-form video content in the US, offering massive organic reach and highly engaged younger demographics.

Marketing Advice Practice Test