Marketing Advice Social Media Marketing 2 — Questions and Answers
Question 1: What is influencer marketing?
- Paying celebrities to act in TV commercials
- Partnering with individuals who have an engaged social following to promote a brand (Correct answer)
- Hiring employees to manage brand social accounts
- Using AI to generate social media content
Correct answer: Partnering with individuals who have an engaged social following to promote a brand
Influencer marketing involves collaborating with individuals who have an engaged audience to promote products or services authentically.
Question 2: Which metric best indicates long-term brand awareness growth on social media?
- Follower growth rate over time (Correct answer)
- Number of posts per week
- Cost per click on ads
- Number of customer service replies
Correct answer: Follower growth rate over time
Follower growth rate over time is a reliable indicator of increasing brand awareness and audience expansion on social media.
Question 3: What is a dark post in social media advertising?
- A post published between midnight and 6 AM
- A paid ad that doesn't appear on your public page timeline (Correct answer)
- A negative review left by a competitor
- An automated bot-generated post
Correct answer: A paid ad that doesn't appear on your public page timeline
A dark post is a paid social ad that is targeted to specific audiences but does not appear on the brand's main public page feed.
Question 4: What does 'social listening' mean in marketing?
- Monitoring audio content for brand mentions
- Tracking online conversations and mentions of your brand or industry (Correct answer)
- Following competitor social media accounts manually
- Listening to customer service phone calls
Correct answer: Tracking online conversations and mentions of your brand or industry
Social listening involves monitoring social media channels for mentions of your brand, competitors, and relevant topics to inform strategy.
Question 5: Which platform is most effective for reaching audiences through short-form video in the US?
- Twitter/X
- TikTok (Correct answer)
Correct answer: TikTok
TikTok dominates short-form video content in the US, offering massive organic reach and highly engaged younger demographics.
Question 6: What is the best practice for handling negative comments on a brand's social media page?
- Delete them immediately to protect brand image
- Ignore them to avoid drawing attention
- Respond promptly and professionally to address the concern (Correct answer)
- Report them as spam to the platform
Correct answer: Respond promptly and professionally to address the concern
Responding promptly and professionally to negative comments shows accountability and can turn a dissatisfied customer into a loyal advocate.
Marketing Advice Social Media Marketing 2
What is influencer marketing?