Marketing Advice Digital Marketing Fundamentals 3

Question 1

What does CPA stand for in performance marketing?

Accepted Answer

Cost Per Acquisition

Answer

CPA (Cost Per Acquisition) measures how much it costs to acquire one customer or conversion through a marketing campaign.

Question 2

Which digital marketing channel typically has the highest ROI for small businesses?

Accepted Answer

Email marketing

Answer

Email marketing consistently delivers high ROI for small businesses due to its low cost and direct reach to engaged subscribers.

Question 3

What is the role of a buyer persona in digital marketing?

Accepted Answer

To represent a semi-fictional ideal customer based on research

Answer

A buyer persona is a research-based representation of an ideal customer, used to guide targeting and messaging decisions.

Question 4

What does 'organic reach' mean in the context of social media marketing?

Accepted Answer

The number of people who see your content without paid distribution

Answer

Organic reach refers to the number of people who see your content through unpaid distribution, relying on algorithms and shares.

Question 5

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad inventory using data

Answer

Programmatic advertising uses automated technology and data to buy and place digital ads in real time across platforms.

Marketing Advice Practice Test