Marketing Advice Digital Marketing Fundamentals 3

Question 1

What does CPA stand for in performance marketing?

Accepted Answer

Cost Per Acquisition

Answer

Click Per Advertisement

Answer

Content Per Asset

Answer

Conversion Page Analytics

Question 2

Which digital marketing channel typically has the highest ROI for small businesses?

Accepted Answer

Email marketing

Answer

Programmatic display advertising

Answer

Podcast advertising

Answer

Connected TV ads

Question 3

What is the role of a buyer persona in digital marketing?

Accepted Answer

To represent a semi-fictional ideal customer based on research

Answer

To define the legal structure of a marketing department

Answer

To track competitor advertising spend

Answer

To set the company's annual marketing budget

Question 4

What does 'organic reach' mean in the context of social media marketing?

Accepted Answer

The number of people who see your content without paid distribution

Answer

The number of followers gained through paid promotions

Answer

The engagement rate on sponsored posts

Answer

The total reach of influencer partnerships

Question 5

What is programmatic advertising?

Accepted Answer

Automated buying and selling of digital ad inventory using data

Answer

Writing ad copy using AI tools

Answer

Creating a structured editorial calendar

Answer

Manually placing ads on specific websites

Question 6

Which of the following is considered a key performance indicator (KPI) for an e-commerce digital marketing campaign?

Accepted Answer

Return on ad spend (ROAS)

Answer

Number of employees in the marketing team

Answer

Office location of the marketing agency

Answer

Number of blog topics brainstormed