Marketing Advice Digital Marketing Fundamentals 2

Question 1

What is the main advantage of using Google Analytics for a business?

Accepted Answer

It tracks and reports website traffic and user behavior

Answer

Google Analytics tracks website traffic, user behavior, and engagement metrics to help businesses make data-driven decisions.

Question 2

Which type of keyword targeting focuses on reaching users who search for broad related terms?

Accepted Answer

Broad match

Answer

Broad match targeting shows ads for searches related to your keyword, including synonyms and related queries.

Question 3

What does CTR measure in digital advertising?

Accepted Answer

The ratio of clicks to impressions for an ad

Answer

CTR (Click-Through Rate) is calculated by dividing the number of clicks by the number of impressions, showing how often people click your ad.

Question 4

Which of the following best describes remarketing in digital advertising?

Accepted Answer

Targeting users who have previously visited your website

Answer

Remarketing targets users who have previously visited your website or interacted with your brand online with tailored ads.

Question 5

What is A/B testing in digital marketing?

Accepted Answer

Comparing two versions of a webpage or ad to see which performs better

Answer

A/B testing involves comparing two versions of a marketing asset to determine which one drives better performance.

Marketing Advice Practice Test