Marketing Advice Digital Marketing Fundamentals 2

Question 1

What is the main advantage of using Google Analytics for a business?

Accepted Answer

It tracks and reports website traffic and user behavior

Answer

It automates social media posting

Answer

It creates display ads automatically

Answer

It manages email marketing campaigns

Question 2

Which type of keyword targeting focuses on reaching users who search for broad related terms?

Accepted Answer

Broad match

Answer

Exact match

Answer

Negative match

Answer

Phrase match

Question 3

What does CTR measure in digital advertising?

Accepted Answer

The ratio of clicks to impressions for an ad

Answer

The total revenue from an ad campaign

Answer

The cost of acquiring one customer

Answer

The time a user spends on a landing page

Question 4

Which of the following best describes remarketing in digital advertising?

Accepted Answer

Targeting users who have previously visited your website

Answer

Sending repeat emails to the same subscribers

Answer

Re-publishing old blog content with new dates

Answer

Bidding on competitor brand keywords

Question 5

What is A/B testing in digital marketing?

Accepted Answer

Comparing two versions of a webpage or ad to see which performs better

Answer

Testing two different products simultaneously

Answer

Running campaigns on two different ad networks

Answer

Segmenting an audience into age groups A and B

Question 6

What is the purpose of UTM parameters in digital marketing?

Accepted Answer

To track the source and effectiveness of marketing campaigns in analytics

Answer

To encrypt user data during transactions

Answer

To improve page load speed

Answer

To block competitor tracking scripts