Local SEO Reviews I 5

Question 1

What is a 'review funnel' in the context of local SEO?

Accepted Answer

A step-by-step process guiding satisfied customers to leave a review

Answer

A review funnel is a structured workflow — typically via email, SMS, or QR code — that makes it easy for happy customers to leave reviews.

Question 2

When a business responds to a positive review, what is the best practice?

Accepted Answer

Personalize the response and mention a specific detail from the review

Answer

Personalized responses to positive reviews reinforce engagement and signal to potential customers that the business pays attention.

Question 3

What is the impact of review recency on local search rankings?

Accepted Answer

Recent reviews are weighted more heavily, signaling ongoing business activity

Answer

Google's algorithm favors businesses with recent reviews as they indicate the business is active and currently serving customers.

Question 4

Which of the following best describes Yelp's stance on businesses asking customers for reviews?

Accepted Answer

Yelp explicitly discourages businesses from asking customers for reviews

Answer

Yelp's official policy discourages businesses from asking customers for reviews, as it may trigger their review filter algorithm.

Question 5

A QR code in-store linking to a business's Google review page is an example of what type of review strategy?

Accepted Answer

Passive, point-of-experience review generation

Answer

Placing a QR code at the point of experience is a passive, compliant method that prompts customers to leave feedback at the moment of interaction.

Local SEO Practice Test