Local SEO Reviews I 3

Question 1

What does the term 'review gating' mean in local SEO?

Accepted Answer

Screening customers and only sending happy ones to review platforms

Answer

Review gating is the prohibited practice of filtering customers based on expected sentiment before directing them to leave a review.

Question 2

Under Google's review policies, is it acceptable to offer a discount in exchange for a positive review?

Accepted Answer

No, incentivizing reviews of any kind is prohibited

Answer

Google explicitly prohibits incentivizing reviews in any form, including discounts, gifts, or other rewards.

Question 3

Which structured data markup helps Google display review stars in search results for a local business?

Accepted Answer

schema.org/LocalBusiness with Review or AggregateRating

Answer

Adding Review or AggregateRating schema within LocalBusiness markup enables rich snippet star display in SERPs.

Question 4

A business has 200 reviews averaging 4.8 stars. A competitor has 15 reviews averaging 5.0 stars. Which is likely to rank higher locally, all else equal?

Accepted Answer

The business with 200 reviews, because review quantity and consistency matter

Answer

Review volume and consistent accumulation are stronger local ranking factors than a perfect score with few reviews.

Question 5

What is the primary goal of a review response strategy for a local business?

Accepted Answer

To demonstrate engagement and build trust with future customers

Answer

Thoughtful review responses show prospective customers how a business handles feedback, building credibility and trust.

Local SEO Practice Test

Local SEO Practice Test

Local SEO Reviews I 3