Local SEO Introduction to Local SEO 4

Question 1

What happens when a business owner claims an already-existing Google Business Profile listing?

Accepted Answer

The owner gains management rights to update and optimize the existing listing

Answer

Claiming an existing GBP listing gives the owner management access to update information, respond to reviews, and optimize the profile.

Question 2

Which of the following would be considered a 'structured citation'?

Accepted Answer

A business listing on Yelp with NAP details in dedicated fields

Answer

Structured citations appear on business directory sites where NAP information is placed in specific, designated fields.

Question 3

A plumber serves customers at their homes and does not have a storefront. Which Google Business Profile setting should they use?

Accepted Answer

Configure their profile as a service-area business and hide their address

Answer

Service-area businesses (SABs) should hide their address on GBP and define their service areas instead, per Google's guidelines.

Question 4

What is the recommended way to handle duplicate Google Business Profile listings for the same business?

Accepted Answer

Report or request to merge duplicates through Google Business Profile support

Answer

Duplicate listings can split ranking signals and confuse customers, so reporting them for merging or removal is the correct approach.

Question 5

How do customer photos uploaded to Google Business Profile affect local SEO?

Accepted Answer

They can increase engagement signals and make the profile more compelling to potential customers

Answer

User-generated photos increase profile engagement and provide social proof, both of which can positively influence local visibility and click-through rates.

Local SEO Practice Test

Local SEO Practice Test

Local SEO Introduction to Local SEO 4