Local SEO Fundamentals 2

Question 1

Which Google product is the primary driver of local search results shown in the 'Local Pack'?

Accepted Answer

Google Business Profile

Answer

Google Business Profile (GBP) is the free tool that powers your listing in the Local Pack (map results).

Question 2

What does NAP consistency mean in local SEO?

Accepted Answer

Keeping Name, Address, and Phone number identical across all listings

Answer

NAP stands for Name, Address, Phone — keeping these details consistent everywhere signals trustworthiness to search engines.

Question 3

Which type of schema markup is most commonly used for local brick-and-mortar businesses?

Accepted Answer

LocalBusiness

Answer

LocalBusiness schema (and its subtypes like Restaurant or MedicalClinic) helps search engines understand physical business details.

Question 4

A business has multiple locations. What is the recommended GBP strategy?

Accepted Answer

Create a separate GBP listing for each physical location

Answer

Each physical location should have its own dedicated GBP listing so customers can find accurate location-specific information.

Question 5

What is a 'local citation' in the context of local SEO?

Accepted Answer

Any online mention of a business's NAP information

Answer

A citation is any online reference to a business's Name, Address, and Phone — on directories, review sites, or other platforms.

Local SEO Practice Test