Local SEO Expert 4

Question 1

What is a 'local citation audit' and why is it a critical first step before any Local SEO campaign?

Accepted Answer

Identifying all existing mentions of a business's NAP online to find and fix inconsistencies before building new citations

Answer

A citation audit surfaces existing inconsistencies that would undermine new citation-building efforts; fixing bad data first prevents amplifying inaccuracies.

Question 2

Google's Possum algorithm update primarily affected which aspect of local search results?

Accepted Answer

Filtering of businesses with the same category located very close together, and expanding results based on searcher location

Answer

Possum caused businesses to be filtered from results if multiple similar businesses shared very close proximity, and made searcher location more influential in results.

Question 3

Which GBP post type is most effective for promoting a time-sensitive offer in Local SEO?

Accepted Answer

Offer post with a defined start/end date, coupon code, and terms

Answer

Offer posts are specifically designed for promotions and include fields for discount codes and redemption terms, making them the correct format for time-limited deals.

Question 4

A national franchise wants to implement Local SEO at scale. Which technical implementation is most important for their location pages?

Accepted Answer

Individual crawlable pages per location with unique content, hreflang if multilingual, and LocalBusiness schema per location

Answer

Each location needs its own crawlable page with unique content and proper schema so Google can index and rank each location individually for its local market.

Question 5

What is 'review gating' and why does Google prohibit it?

Accepted Answer

Asking only satisfied customers to leave reviews while directing unhappy customers to private feedback channels, which artificially inflates ratings

Answer

Review gating selectively solicits positive reviews, violating Google's policy that businesses must not discourage or prevent negative reviews.

Local SEO Practice Test

Local SEO Practice Test

Local SEO Expert 4