Local SEO Advanced Topics 2

Question 1

What is the primary purpose of a 'Local SEO audit' for a multi-location business?

Accepted Answer

To identify inconsistencies in NAP data, citation gaps, and ranking opportunities across all locations

Answer

A multi-location Local SEO audit focuses on NAP consistency, citation coverage, and ranking gaps across each individual location.

Question 2

Which structured data type is most beneficial for a local business wanting to show star ratings in Google search results?

Accepted Answer

LocalBusiness with AggregateRating

Answer

The LocalBusiness schema combined with AggregateRating markup can enable rich snippets showing star ratings in SERPs.

Question 3

A competitor's Google Business Profile appears in the Local Pack but their website has very poor SEO. What ranking factor likely explains this?

Accepted Answer

They have stronger GBP signals: proximity, review count, and category relevance

Answer

Google's Local Pack ranking relies heavily on GBP signals like proximity to the searcher, review volume, and category match, independent of website SEO quality.

Question 4

What does 'barnacle SEO' mean in the context of local search?

Accepted Answer

Attaching your business to high-authority platforms (Yelp, TripAdvisor) that already rank for your target keywords

Answer

Barnacle SEO leverages authoritative third-party platforms that rank well for local keywords, piggy-backing on their domain authority.

Question 5

When setting up GBP for a service-area business (SAB) that has no storefront, what is the correct configuration?

Accepted Answer

Hide the address and define service areas by city or zip code

Answer

SABs should hide their physical address in GBP and instead specify service areas to avoid violating Google's guidelines.

Local SEO Practice Test

Local SEO Practice Test

Local SEO Advanced Topics 2