Google Analytics IQ Exam Answers 4

Question 1

Which Google Analytics 4 channel grouping would a visit from a Facebook ad with UTM parameters most likely fall under?

Accepted Answer

Paid Social

Answer

An ad with paid UTM parameters from a social platform is classified as Paid Social.

Question 2

In GA4, what is required to send data from your website to a property?

Accepted Answer

A data stream with a Measurement ID

Answer

A web data stream provides the Measurement ID used to collect data from the site.

Question 3

What advantage does linking GA4 to BigQuery provide?

Accepted Answer

Raw event-level data export for advanced analysis

Answer

The BigQuery link exports raw, unsampled event-level data for deep custom analysis.

Question 4

Which GA4 audience type automatically includes users predicted to make a purchase soon?

Accepted Answer

Predictive audience

Answer

Predictive audiences use GA4's machine learning to group users by likely future behavior.

Question 5

What is the function of a GA4 'event parameter'?

Accepted Answer

To attach additional context to an event

Answer

Event parameters carry extra details, such as value or item name, alongside an event.

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